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Privacy Policy

Grayne AI Wardrobe Assistant · Effective Date: May 2, 2026

Plain English summary: Grayne is a wardrobe app. We do not sell your data. Photos and item descriptions may be sent to AI providers for analysis and outfit suggestions. Wardrobe data is stored on your device and can sync to your private iCloud account. We do not track you across other apps.

1. Who We Are

Grayne is an AI wardrobe assistant published by Chris Shepard. For privacy requests, contact us at hello@grayne.app.

2. What We Collect

Information You Provide

  • Photos of clothing items: Images you take or upload so Grayne can identify and catalog your wardrobe.
  • Item details: Manually entered or edited details such as item name, color, type, category, brand, material, season, and similar wardrobe metadata.
  • Outfit history: Outfit selections, saved looks, daily picks, and items you mark as worn.
  • Style preferences: Preferences captured during onboarding or in settings, including style archetype, color preferences, occasion preferences, and risk tolerance.

Information Collected Automatically

  • Approximate location, if you grant permission: Used only to fetch local weather for outfit recommendations. We do not store your location on our servers.
  • Subscription and purchase status: Apple StoreKit provides subscription status so Grayne can unlock Pro features.
  • On-device app preferences and cache: Settings, preferences, and temporary app data stored on your device, including through iOS UserDefaults and local app storage.

Information We Do Not Collect

  • IDFA or advertising identifiers.
  • Cross-app tracking data.
  • Email, password, or account credentials. Grayne currently has no account system.
  • Crash analytics or third-party telemetry.
  • Photos from your camera roll beyond the items you explicitly add to Grayne.

3. Where Data Is Stored

  • On your device: Wardrobe data is stored in Grayne's local SwiftData database.
  • Your iCloud private database: If iCloud sync is enabled, wardrobe data syncs through Apple CloudKit under your Apple ID. Your private iCloud database is controlled by Apple and is not accessible to us.
  • Apple StoreKit: Subscription and purchase records are handled by Apple.
  • No Grayne wardrobe database: We do not run a database that stores user wardrobe content.

4. Third-Party AI Processing

Important Apple App Store disclosure: Grayne uses third-party AI providers to analyze clothing photos, item descriptions, and wardrobe context for categorization and outfit suggestions.

  • Google LLC, Gemini API: Receives clothing photos, item descriptions, and relevant wardrobe context for clothing analysis and outfit suggestions.
  • OpenAI, Inc.: Used as a fallback provider for the same purpose.
  • Grayne backend proxy: Requests are routed through Grayne's backend proxy so AI provider API keys are not stored in the app.
  • No model training: We configure our AI provider API usage so your requests are not used to train provider AI models. Google Gemini API and OpenAI API data handling is governed by their respective terms and data policies.
  • Provider retention: AI providers may retain request data according to their own policies. See Google Generative AI Terms, Google Privacy Policy, and OpenAI API Data Usage Policy.
  • Control: You can disable AI photo analysis in Settings > Privacy > Photo Analysis. Some features may be limited when AI processing is disabled.

We do not include your name, email, advertising identifiers, or precise location in AI requests.

5. Other Third-Party Services

  • Apple WeatherKit: If location permission is granted, approximate location is used to retrieve weather information for outfit recommendations. WeatherKit is subject to Apple's privacy policy.
  • Apple iCloud and CloudKit: Used for private iCloud wardrobe sync. CloudKit is subject to Apple's privacy policy.
  • Apple StoreKit: Used for subscription handling and purchase status. StoreKit is subject to Apple's privacy policy.

6. How We Use Data

We use the data described above to:

  • Catalog clothing items.
  • Generate outfit recommendations.
  • Match suggestions to weather, occasion, and style preferences.
  • Improve recommendations based on outfit history and items marked as worn.
  • Unlock and manage subscription features through Apple StoreKit.

We do not use your data for advertising, cross-app tracking, or selling data to third parties.

7. Sharing

  • We do not sell your data.
  • We do not share your data with advertisers.
  • We share photos, item descriptions, and wardrobe context with the AI subprocessors listed above only as needed to deliver Grayne's AI features.
  • We may disclose information if required by law, subpoena, court order, or other valid legal process.

8. Retention and Deletion

  • Wardrobe data persists until you delete it in the app or remove Grayne from your device and iCloud.
  • Settings > Delete All Data removes Grayne data from your device and from your iCloud private database, where applicable.
  • AI providers retain request data according to their own policies linked above.
  • Subscription records are retained by Apple according to Apple's policies.

9. Your Rights and Choices

  • Access: Your wardrobe data is visible inside the app.
  • Deletion: Use Settings > Delete All Data to delete wardrobe data from your device and iCloud, where applicable.
  • Disable AI processing: Use Settings > Privacy > Photo Analysis.
  • Revoke permissions: Camera, photos, and location permissions can be changed in iOS Settings > Grayne.
  • California, EU, and UK users: You may have rights to access, correct, delete, restrict, or object to certain processing of your personal data. To exercise those rights, contact hello@grayne.app.

California residents may also request information about categories of personal information collected, used, disclosed, or sold. We do not sell personal information.

10. Children's Privacy

Grayne is not directed at children under 13. We do not knowingly collect data from children under 13. If you believe a child under 13 has provided data to Grayne, contact hello@grayne.app and we will take appropriate steps to delete it.

11. Security

  • Data in transit uses HTTPS.
  • iCloud data is encrypted by Apple.
  • Security practices for Apple, Google, and OpenAI services are governed by their respective policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post updates here and update the effective date above.

13. Contact

For privacy questions or requests, contact us at hello@grayne.app.